Atelier Préparé

At Atelier Préparé, they make take-away meals that you can easily customize with ingredients from your pantry or any leftovers in your fridge. This gives you the freedom to decide how you want to serve your Atelier Préparé meal.

I had the chance to design both the logo and the corporate identity for Atelier Préparé. The objective was clear: I was asked to create a playful, attractive, and colorful logo, with a focus on embracing diversity.

My initial idea was to use one of the world’s most commonly used vegetables: the tomato. I believed this choice would symbolize diversity, as tomatoes are found in various dishes worldwide. The end result is a lively logo and vibrant that effectively embodies the versatility and inclusivity of Atelier Préparé.